Privacy Policy

Umbra Health Advocacy, operated by Consumer Health Advocacy, Inc., (“Umbra”, “we”, “us”, or “our”) respects your privacy. We understand and take seriously the importance of protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your Personal Information, defined as information that you provide to us about yourself, such as your name, contact information, and other data that might identify you individually.

This Privacy Policy applies to Personal Information that we collect or receive through our websites or that we process through third-party sites that we use to provide our services to you. For information about how we or our advocates use your Personal Information in the course of providing you with services, please see our Notice of Health Information Privacy Practices.

How We Use Personal Information

We use Personal Information for purposes related to the reasons you provide that information to us, and to:

  • Provide you with services
  • Enable you to use our websites and services
  • Analyze and improve our websites and services
  • Bill and process payments for services you purchase
  • Send you information and promotions
  • Protect our rights and property
  • Meet legal obligations

We keep your Personal Information as long as necessary to fulfill the purposes for which we collected your Personal Information, unless we are legally required to keep it for a longer period of time.

What Personal Information We Collect and Use

To understand your needs, try to match you with an advocate, and provide you with services, we collect certain Personal Information from you via forms. The specific information we collect depends on what the purpose is. We may request that you provide us with your name, contact information, information about the situation with which you need help, and your credit card information if you choose to purchase services. Providing this information to us is optional but if you choose not to provide certain information when requested, we may not be able to provide you with services.

In addition to Personal Information you provide to us upon request, we also collect certain information automatically through your use of our websites. This information may include cookies, device identifiers, and similar technologies to collect information about how you use the websites and help us understand and improve the site features and design. Most browsers let you block, disable, or delete cookies. You may choose to reject cookies or block device identifiers, but some features or functionality of the sites may not work as intended.

How We Use Personal Information

If you fill out a form on our website/s to request help from an advocate, we will use that information to identify advocates who may be qualified and available to help you. We may share your information directly with prospective advocates with whom we contract and/or with members of our affiliated entity, the Alliance of Professional Health Advocates).

If you provide a testimonial to be included on one of our members’ listings, we may use your email address to contact you in order to confirm that you sent the testimonial. We will not contact you except for that purpose. Your email address will not be published publicly, nor will we share it with the advocate for whom you wrote the testimonial. We may publish the testimonial on our website/s and/or on the advocate’s directory listing, if applicable.

If you provide a complaint about an advocate, we will only share that information with the advocate in question.

Disclosure of Personal Information 

We will not disclose Personal Information except as set forth in this Privacy Policy or with your consent. We do not sell Personal Information. To provide services to you, we disclose the Personal Information you provide to us with members of our advocate network in order to help you match with an advocate and provide you services. We also pass your Personal Information to third-party applications or service providers that we engage to perform tasks that enable us to operate our website/s and to provide services. Those third parties also maintain privacy policies and procedures to keep your Personal Information secure.

When you make a payment through our websites or affiliated third-party services, we may provide your Personal Information to your bank or credit card company in order to process such payments. Our use and disclosure of any Personal Information to Financial Institutions is limited in accordance with applicable privacy laws and our agreements with the Financial Institutions.

We may disclose Personal Information in the course of business transactions, such as in the case of a merger or acquisition or to comply with law enforcement or government agency requirements.

How We Protect the Confidentiality of Personal Information 

We use commercially reasonable efforts and industry-standard approaches to protect the confidentiality and security of Personal Information that we collect. We cannot guarantee that hackers or other unauthorized third parties will not illegally access Personal Information. We do not represent or warrant that Personal Information about you will be protected against, loss, misuse, or alteration by third parties.

How We Store and Remove Personal Information 

We keep your Personal Information only as long as we need to in order to fulfill the purposes for which we collected it. This may include meeting legal, regulatory, accounting, or other reporting requirements. If we de-identify, aggregate, or otherwise anonymize your Personal Information so that it can no longer be associated with you, it will no longer be considered or treated as Personal Information in that de-identified format. If you would like to access, update, or delete your Personal Information, please email us at

Opting Out of Electronic Communications

We may send you notifications, updates, or promotions related to our services. If you would like to stop receiving these communications, please email us at

Links to Other Companies’ Sites

Our websites contain links to sites maintained by companies that are not affiliated with us. We are not responsible for the privacy practices or the content of those sites, and we encourage you to use caution when visiting them. In particular, we recommend you view the privacy policy posted on each site.

Privacy Policy Changes

We may update or change this Privacy Policy from time to time. If we make significant changes, we will post and highlight the policy changes.


Please email us at

UPDATED December 2022