About the Alliance of Professional Health Advocates

Umbra Health Advocacy is built on the foundation of the Alliance of Professional Health Advocates (APHA). APHA is the largest and most extensive professional organization for private, independent health/patient advocates and care managers.


Founded in 2009, APHA helps independent advocates launch and grow successful advocacy practices. APHA provides a professional community, tools and resources, and professional development opportunities for advocates in private practice.

Umbra Health Advocacy draws on APHA’s network expert advocates to patients, families, and organizations who need help navigating any aspect of healthcare.

Are you a professional advocate? Join APHA’s large and growing community of professional advocates and get these benefits and more:

  • Tools and resources to build and grow your practice (marketing, legal, insurance, practice management forms, and more)
  • Special pricing on a library of professional development courses
  • Exclusive access to industry-leading resources and programming
  • A community of peers and access to exclusive member networking events
  • Exposure through a speaker’s bureau and press opportunities
  • Access to new clients through the Umbra Health Advocacy marketplace (formerly the Advoconnection directory)

Learn more about APHA membership benefits and join today!